Ivan Moroke

CEO: Kantar South Africa
South African Regional Lead Inclusion and Diversity: Kantar Middle East and Africa

Ivan is a seasoned Marketing practitioner, specialising in collection and analysis of data from diverse sources to identify marketing insights, develop actionable marketing and communication strategies that deliver on profitable and sustainable growth.

Ivan began his formal marketing career at British American Tobacco, working across the value chain of the discipline. His introduction to consulting came through Added Value (now Kantar Consulting) the global marketing consultancy, working on various strategic marketing projects for a list of blue-chip companies across diverse industries. He has since held leadership roles which included Strategy Director, Managing Director and CEO leading marketing and communications institutions like at Lowe Bull, Yellowwood Future Architects and TBWA Hunt Lascari. He later founded the marketing insights and strategic consultance, Co-Currency based on the philosophy and business approach of collaborating with diverse experts to deliver growth solution for clients.

Ivan is the ex-Chairperson of the Jury for the APEX Effective, ex-Chairperson of Brand Council South Africa (BCSA) and ex-Vice-Chairperson of the Association for Communication and Advertising (ACA), ex-committee member of Effies South Africa. He continuously serves on the jury panel of Lories Awards (Shared Value, Creative Effectiveness, Service Design) and is Chairperson of Marketing Achievements Awards South Africa.

He sits on the boards of Heartlines, Nelson Mandela Children’s Hospital and Kantar South Africa.

He is driven by the passion for leveraging brands to grow businesses across Africa sustainably, impacting communities positively. He fundamentally believes Entrepreneurship, Tech and Innovation/Creativity individually and collectively, to be the solution for realising Africa’s full potential.